Devil's Draught Branding
Devil's Draught is a personal project as part of The Brief Club to create a logo and packaging design for a beer brand, alongside any other supporting brand elements.
For the project, I decided to align the creative direction of the brand towards being female-focused, creating an elevated beer brand themed around finding a moment of calm amidst chaos (leaning in to the 'selfish moments' the Devil may provide!), that could be sold just as easily in high-end bars and clubs as pubs and restaurants.
The design and brand presentation itself highlights the 'calm amidst chaos' ethos - with haphazard, collage-like art direction of destructive-yet-peaceful motifs, set against the deep saturated tones of a luxurious palette with gold embellishment.
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